How Swile Boosted Its Digital Visibility with Botanik
of organic traffic
of qualified leads
of conversion rate
Overview
About the Company
Swile is the leader in meal voucher and employee benefits solutions.
Headquarters
Paris, France
Industry
Human Resources
Services Provided
SEO Audit
Editorial Strategy
International SEO
Problem
Swile aimed to strengthen its online presence and generate more qualified leads. In a highly competitive market, the company needed to stand out with a high-performing digital strategy.
Objectives
Increase organic traffic to their website.
Improve the conversion of visitors into qualified leads.
Strengthen brand authority in its sector.
The Botanik Solution
We deployed a three-pronged strategy:
1-Advanced SEO Optimization
We conducted a technical audit of Swile's website and implemented a content strategy optimized for natural search engine ranking.
Improved site structure for better indexing.
Semantic optimization of strategic pages.
Creation of quality content targeting high-value queries.
2-Targeted Netlinking Campaign
We implemented a backlink acquisition strategy to strengthen domain authority:
Identification and selection of high-authority partner sites.
Writing guest articles on influential platforms.
Monitoring and adjustments to ensure a natural and high-performing link profile.
3. User Journey Optimization
We analyzed visitor behavior and optimized conversions:
Improved UX and design of key pages.
Implementation of more engaging calls to action.
A/B tests to identify the best improvement levers.
Results
In just 6 months, Swile saw a clear improvement in its digital performance:
of organic traffic
of qualified leads
Conversion rate
Conclusion
Our collaboration with Swile achieved significant results in record time. Thanks to a personalized strategic approach and rigorous execution, Swile strengthened its digital leadership in the employee benefits sector.
