How OVH consolidated its position on strategic cloud queries through SEO
organic clicks
keywords in top 3
retention rate on key pages
OVERVIEW
ABOUT THE COMPANY
OVHcloud is a European provider of cloud services, web hosting, and cybersecurity solutions. It supports companies in their digital transformation worldwide.
HEADQUARTERS
Roubaix, France (international presence)
INDUSTRY
Cloud / SaaS / IT Infrastructure
SERVICES PROVIDED
Semantic & positioning audit
SXO optimization of product pages
Technical SEO content
Targeted netlinking strategy
PROBLEM
Despite strong traffic, OVH faced stagnation in its positions for strategic cloud and infrastructure queries. The content was too technically oriented without being designed for search, and the UX was not aligned with user intentions.
OBJECTIVES
Strengthen SEO presence on "cloud product" pages.
Improve content readability and accessibility.
Reduce bounce rate and increase engagement on key pages.
THE BOTANIK SOLUTION
Botanik proposed an SXO approach combining technical SEO, content adapted to personas, and simplified UX.
1. SEMANTIC OPTIMIZATION OF PRODUCTS
Rewriting of Cloud VPS, Public Cloud, and Hosting pages.
Structuring by user maturity levels (beginner, pro, expert).
Integration of comparisons, tables, and videos to enrich the experience.
2. EXPERT CONTENT STRATEGY
Creation of help content, practical guides, and SEO-friendly documentation.
Glossary pages, use cases, and high-value tutorials.
Linking between articles, documentation, and conversion pages.
3. SXO & ADVANCED TRACKING
Improvement of Core Web Vitals on critical pages.
Integration of navigation anchors, scroll progress, and sticky CTAs.
Behavioral analysis via heatmaps & analytical funnels.
THE RESULTS
After 6 months, OVH consolidated its positions and improved visitor engagement:
Our case studies
