How CybelAngel boosted its organic visibility in the B2B cybersecurity sector
of organic traffic
of qualified appointments
of non-brand traffic
OVERVIEW
ABOUT THE COMPANY
CybelAngel is a global cybersecurity player specializing in detecting external threats (Shadow IT, data leaks, surface web, dark web) before they become critical.
HEADQUARTERS
Paris, France (operations in Europe and North America)
INDUSTRY
Cybersecurity / SaaS / B2B
SERVICES PROVIDED
Technical & Content SEO
Targeted Netlinking Strategy
Expert Content Creation
International SEO Management
PROBLEM
CybelAngel had recognized expertise but still limited SEO visibility for key cybersecurity queries. The content was too branding-oriented and lacked SEO structuring. A strategy was needed to make the brand emerge in a highly competitive sector.
THE OBJECTIVES
Increase visibility for cybersecurity & risk detection keywords.
Generate more leads via SEO pages.
Expand organic audience internationally (EN & FR)
THE BOTANIK SOLUTION
Botanik activated a B2B SEO plan combining specialized netlinking, in-depth content, and optimized technical structure.
1. SOLUTION PAGES OPTIMIZATION
Rewriting pages around use cases (data leaks, brand protection, threat detection).
Structuring by business verticals (finance, industry, healthcare).
Integration of client proofs, ROI, and concrete demonstrations.
2. EXPERT CONTENT STRATEGY
Creation of deep content on topics like "data exposure", "third-party risk", "threat intelligence".
International editorial calendar (EN + FR).
Cybersecurity glossary optimized for SEO.
3. NETLINKING & B2B VISIBILITY
Link acquisition from IT security reference sites.
Content partnerships with specialized cyber blogs.
Interviews and opinion pieces relayed in the tech press.
THE RESULTS
In less than 6 months:
Our case studies
