How Wobz Structured Its Catalog to Boost Its SEO Traffic and Online Sales
of organic sessions
of product sheets viewed
of sales from SEO
OVERVIEW
ABOUT THE COMPANY
Wobz is a French company specializing in the printing and customization of promotional items and packaging for brands.
HEADQUARTERS
Paris, France
INDUSTRY
E-commerce / Personalized Objects
SERVICES PROVIDED
E-commerce SEO
Category & Product Optimization
Internal Linking
Editorial SEO Content
PROBLEM
Wobz had a very broad catalog, but it was poorly structured in terms of SEO. Category pages lacked content, internal linking was limited, and product sheets were not sufficiently visible on search engines.
THE OBJECTIVES
Increase SEO visibility on product and category pages.
Improve navigation and product discoverability.
Generate more transactional organic traffic.
THE BOTANIK SOLUTION
To address these challenges, Botanik deployed an SEO strategy focused on site structure and user experience.
1. PRODUCT CATEGORY RESTRUCTURING
Creation of a semantic mapping by object typology.
Addition of unique SEO text on each category page.
Integration of a filter system optimized for crawlability and UX.
2. PRODUCT SHEET OPTIMIZATION
Rewriting of meta tags and product titles.
Addition of FAQ blocks and product benefits at the bottom of the page.
Improvement of structured data for Google Shopping.
3. SUPPORT CONTENT & LANDING PAGES
Creation of advice and inspiration pages around uses.
Writing guides like "How to choose your packaging" etc.
Creation of SEO pages for specific queries (e.g., "eco-friendly personalized cup").
THE RESULTS
In 6 months, the SEO results were very concrete for Wobz:
of organic sessions
of product sheets viewed
of sales from SEO
CONCLUSION
Thanks to Botanik, Wobz structured its offering to better meet its customers' search intentions. By optimizing its e-commerce pages and highlighting its products in search results, Wobz generated profitable and sustainable organic growth.
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