How Private Teaser Structured its SEO Funnel to Generate More Conversions
organic traffic
targeted conversions
pages viewed/session
OVERVIEW
ABOUT THE COMPANY
Private Teaser is a digital platform specializing in the dissemination of high-end professional and private events, aimed at decision-makers and a qualified network.
HEADQUARTERS
Paris, France
INDUSTRY
Event Management / B2B Platform / Digital
SERVICES PROVIDED
SEO Audit & Structural Recommendations
SEO-to-lead Funnel Optimization
User Journey Tracking & Analysis
Creation of SEO Landing Pages
CHALLENGE
Private Teaser had traffic on its site but struggled to convert. The user experience was fragmented, and the SEO-to-lead journey lacked clarity. It became necessary to structure a true conversion-oriented SEO funnel.
THE OBJECTIVES
Generate more qualified SEO traffic.
Clarify the organic acquisition funnel.
Increase online conversions via leads or demo requests.
THE BOTANIK SOLUTION
We built a comprehensive SEO & CRO (Conversion Rate Optimization) strategy.
1. SEO FUNNEL STRUCTURING
Mapping of pages with high acquisition potential.
Creation of intermediate pages (SEO landing pages, event category pages, target-based filters).
Standardization of page templates with clear markup and CTAs.
2. CONTENT OPTIMIZATION
Editorial redesign of the homepage, categories, and event listings.
Creation of evergreen content (glossary, articles, top-of-funnel news).
Integration of testimonials and social proof to build trust.
3. JOURNEY ANALYSIS & TRACKING
Implementation of advanced tracking (scroll, clicks, form abandonment).
Setup of SEO + UX dashboards to monitor progress.
A/B tests on forms and micro-conversions.
THE RESULTS
In 5 months, performance has strongly evolved:
organic traffic
targeted conversions
pages viewed/session
CONCLUSION
Thanks to Botanik, Private Teaser was able to transform its SEO into an acquisition and conversion lever. By structuring each step of the journey, from content to data, the platform strengthened the relevance of its offering while more effectively capturing its target audience.
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