How Livestorm accelerated its SEO growth through a multilingual content strategy
of SEO traffic
of conversions from content
optimized languages
OVERVIEW
ABOUT THE COMPANY
Livestorm is an all-in-one webinar and video conferencing platform, designed for businesses looking to organize online events smoothly and professionally.
HEADQUARTERS
Paris, France
INDUSTRY
SaaS / Communication
SERVICES PROVIDED
International SEO
Multilingual Content Strategy
Technical SEO
On-page Optimization
PROBLEM
Livestorm wanted to gain visibility in several European and North American markets while consolidating its position on queries related to webinar organization. The challenge was to create high-value content while maintaining multilingual SEO consistency.
THE OBJECTIVES
Increase the share of SEO traffic in key markets.
Optimize content in 4 languages (FR, EN, ES, DE).
Generate more conversions via guide pages and articles.
THE BOTANIK SOLUTION
We activated an international SEO strategy structured around three pillars:
1. MULTILINGUAL STRUCTURING & HRELANG TAGS
Implementation of clean hreflang tagging to avoid duplication.
Standardization of URL structures by language.
Verification of indexability and Google Search Console consistency.
2. CREATION OF HIGH-VALUE CONTENT
Writing strategic guides on use cases (HR, marketing, training).
Market-optimized translation, with local SEO adaptation.
Creation of thematic clusters (guides, use cases, blog).
3. TECHNICAL OPTIMIZATION & PERFORMANCE MONITORING
Loading speed optimization on translated versions.
Detailed monitoring of SEO performance by language and device.
UX recommendations to maximize conversion rate on the most read articles.
THE RESULTS
In 5 months, Livestorm achieved significant progress in its organic performance:
Our case studies
